The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

The Matchmakers: The New Economics of Multisided Platforms

Download textbooks to tablet The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

The Industrial Organization of Markets with Two-Sided Platforms
Two-sided platforms (2SPs) cater to two or more distinct groups of customers, facilitating value-creating The village market and the village matchmaker were 2SPs;. eBay and .. The theoretical economics literature on 2SPs is relativelynew. .. platforms—a phenomenon that Rochet and Tirole have called “multi- homing”. Multi-sided reading - Enlightenment Economics
Evans has a new book out with Richard Schmalensee, The Matchmakers: TheNew Economics of Multisided Platforms, due out in May. Single-Firm Conduct Hearings Comment: David Evans | ATR
Internet matchmaking services charge everyone the same, for instance, while, . The theoretical economics literature on two-sided platforms is relatively new. .. S. Evans, The Antitrust Economics of Multi-Sided Platform Markets, 20 YALE J. TWO-SIDED PLATFORMS AND ANALYSIS OF SINGLE- FIRM
industries such as advertising-supported media and new-economy industries such as those based on 2 See David S. Evans, The Antitrust Economics ofMulti-Sided Platform Markets, 20 YALE J. REG. On-line matchmaking, speed dating  Creating Business Plans (HBR 20-Minute Manager Series
Creating a business plan to launch your new venture? Here are the bases you'll Matchmakers: The New Economics of Multisided Platforms. David S. Evans 

More eBooks: [PDF] The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness download here, [download pdf] Estoril link, Download Pdf Hey, Kiddo read pdf,